Legal Pages

This Disclaimer sets out the limitations, risks, and boundaries associated with the information, content, materials, demonstrations, technical information, and other communications provided through the Kritexa Labs website at www.kritexalabs.com and associated public digital channels.

By accessing the Kritexa Labs website and using its content, you acknowledge and accept the terms of this Disclaimer. This Disclaimer addresses the limitations of the information we publish and your responsibility when relying on it. It does not govern the contractual relationship for specific service engagements (see our Terms of Service) and it does not describe how we handle your personal data (see our Privacy Policy).

1. General Disclaimer

The content published on the Kritexa Labs website — including all text, graphics, images, case descriptions, product descriptions, technology descriptions, capability claims, service descriptions, testimonial references, and any other material — is provided for general informational and marketing purposes only.

While Kritexa Labs takes reasonable care to ensure that website content is accurate and current at the time of publication, we make no representations or warranties — express or implied — as to the accuracy, completeness, reliability, suitability, or availability of the information, products, services, or related graphics contained on the website for any purpose.

The information on this website does not constitute a binding offer, specification, guarantee, warranty, or commitment by Kritexa Labs unless it is expressly confirmed as such in a written Service Agreement executed between Kritexa Labs and the relevant client.

2. Informational Purpose

The Kritexa Labs website is a public-facing marketing and informational resource. Its purpose is to:

• Describe Kritexa Labs' capabilities, services, and areas of expertise
• Provide prospective clients with information to help them understand how Kritexa Labs may be able to assist their businesses
• Share general information about technology, software, digital marketing, AI, and automation relevant to our industry
• Enable potential clients and partners to make contact with Kritexa Labs

The website is not intended to be a definitive technical resource, a regulatory compliance guide, a legal reference, a financial planning tool, or a substitute for professional advice in any regulated domain.

3. Accuracy of Information

Kritexa Labs endeavours to keep the information on the website accurate and up to date. However:

• Technology, software, and digital marketing fields evolve rapidly. Information that was accurate at the time of publication may become outdated as the industry, tools, regulations, and best practices change.
• Service descriptions, capability statements, and feature lists reflect Kritexa Labs' offerings at the time of writing, which may be updated, expanded, or modified without the website being simultaneously updated.
• Specific technical specifications, performance figures, or capability details communicated through the website are indicative and are subject to confirmation in the context of a specific client engagement.
• Third-party information, statistics, or data referenced on the website is drawn from sources believed to be reliable at the time of publication, but Kritexa Labs does not independently verify third-party data and cannot guarantee its continued accuracy.

If you believe there is an inaccuracy in the information on the Kritexa Labs website, please contact us at enquiry@kritexalabs.com so we can investigate and update the content as appropriate.

4. Completeness

The information published on the Kritexa Labs website is necessarily selective and summary in nature. It is not intended to be, and should not be treated as, a complete, exhaustive, or definitive description of:

• Every capability, feature, or limitation of any Kritexa Labs service or product
• Every risk, consideration, or requirement associated with implementing the technologies or approaches described
• Every legal, technical, or commercial factor relevant to a business's technology or digital marketing decisions
• The full terms and conditions governing any engagement with Kritexa Labs (which are set out in formal Service Agreements)

Decision-making based solely on the website content without obtaining a formal proposal, consultation, and Service Agreement from Kritexa Labs is done at your own risk. We encourage you to contact us directly to discuss your specific requirements.

5. No Guarantee of Results

Any descriptions of outcomes, improvements, or results — whether in service descriptions, capability claims, case illustrations, or similar content on the website — are illustrative and indicative only. Kritexa Labs does not guarantee that any specific outcome, result, improvement, or benefit will be achieved by any particular client through the use of Kritexa Labs' services.

Business outcomes from technology, digital marketing, and automation services depend on a large number of variables that are specific to each business and that are largely or entirely outside Kritexa Labs' control. These include:

• The nature, quality, and completeness of the client's existing data, systems, and content
• The client's industry, market conditions, and competitive environment
• The speed and quality of the client's own implementation, adoption, and follow-through
• Changes in search engine algorithms, advertising platform policies, or digital marketing conditions
• Consumer behaviour, economic conditions, and other external market factors
• Technical dependencies on third-party platforms and services outside Kritexa Labs' control

Where specific results, timelines, or performance commitments are relevant to your engagement, these must be agreed in a formal Service Agreement. Website content does not constitute a performance guarantee.

6. Software and Technology Information

Descriptions of software, technical systems, platforms, architectures, and technology capabilities on the Kritexa Labs website are provided for general informational purposes. They describe approaches, methodologies, and technologies in general terms suitable for a non-technical or semi-technical audience.

Such descriptions:

• Do not constitute technical specifications or system design documents
• May not reflect the precise implementation that would be adopted in a specific client engagement, which is determined through a scoping and design process
• May describe capabilities that are available only in certain configurations, at additional cost, or subject to third-party platform availability
• Reflect the state of the technology at the time of writing, which may have evolved since then

Any specific technical approach, system design, integration, or software specification must be agreed in writing in the context of a formal engagement with Kritexa Labs.

7. Product Demonstrations

Where the Kritexa Labs website or related channels include product demonstrations, screen recordings, prototype demonstrations, or interactive previews:

• These demonstrations are provided for illustrative purposes and represent example implementations or specific use cases
• The data, content, and configurations used in demonstrations are for illustration only and do not reflect real client data
• A demonstration represents one possible implementation and should not be taken as representative of all possible outcomes or implementations
• Features demonstrated may be subject to change as products evolve
• The performance, appearance, and functionality of a demonstration may differ from that of a production implementation, which depends on specific requirements, configurations, and real-world data

8. AI-Generated and AI-Assisted Information

Kritexa Labs operates in the AI and automation space and may use AI-assisted tools in the preparation of some website content, including copy, descriptions, or illustrative examples. Where AI tools are used in content creation:

• All AI-assisted content is reviewed and approved by Kritexa Labs before publication
• AI-generated content may contain inaccuracies, generalisations, or outdated information that has not been caught in review — users should independently verify any specific factual claims before relying on them
• Content about the capabilities of AI tools described on the website reflects general capabilities and is subject to the limitations inherent in AI systems, including potential for errors, hallucinations, and inconsistent outputs

Descriptions of AI capabilities on the website are provided for informational and illustrative purposes and should not be interpreted as guarantees of AI performance in any specific deployment.

9. Business and Marketing Information

Information published on the Kritexa Labs website about business benefits, market trends, technology adoption, industry performance, and digital marketing effectiveness is provided for general informational purposes and is not financial, investment, or business advice.

Businesses should conduct their own due diligence, including obtaining independent professional advice where appropriate, before making significant technology, marketing, or operational investment decisions based on information found on the Kritexa Labs website.

References to businesses thriving or growing through specific technologies or approaches are illustrative of possibilities and are not guarantees of outcomes for any particular business.

10. SEO and Marketing Performance Information

Where the Kritexa Labs website describes outcomes, improvements, or performance data relating to search engine optimisation (SEO), digital advertising, social media, content marketing, or other digital marketing activities:

• Any figures, percentages, or metrics referenced are illustrative of what may be achievable and are not guarantees of specific outcomes for any client
• Search engine rankings, advertising performance, and marketing results are influenced by a large number of variables — including search engine algorithm changes, competitive dynamics, budget, content quality, and market conditions — that are outside Kritexa Labs' control
• Kritexa Labs does not guarantee specific search rankings, traffic volumes, conversion rates, advertising return on investment (ROAS), or other marketing performance metrics
• Past performance or outcomes illustrated on the website do not guarantee future results

11. Third-Party Information

The Kritexa Labs website may reference, cite, or reproduce information from third-party sources — including industry reports, platform documentation, statistics, research, or news. Such references are provided for informational context only.

• Kritexa Labs does not independently verify the accuracy or completeness of third-party information
• Third-party information may become outdated; referenced statistics or data points may no longer reflect current conditions at the time you read them
• The inclusion of a reference to a third-party source does not constitute an endorsement of that source or of the organisation that produced it

You should independently verify the accuracy and currency of any third-party information before relying on it.

12. External Links

The Kritexa Labs website may contain links to external websites, platforms, and resources operated by third parties. These links are provided for convenience and additional information only.

• Kritexa Labs has no control over the content, accuracy, legality, privacy practices, or availability of third-party websites and resources
• The inclusion of a link to an external website does not constitute an endorsement of that website, its content, or the organisation that operates it
• Kritexa Labs accepts no responsibility or liability for any loss or damage that may arise from your use of any linked external website
• External links may change or become unavailable over time; Kritexa Labs does not guarantee the continued availability or accuracy of linked resources

When you click a link to an external website, you leave the Kritexa Labs website and the terms of the external website govern your experience there. You are strongly encouraged to read the terms and privacy policy of any third-party website before submitting personal information to it.

13. Third-Party Services

Kritexa Labs uses and integrates third-party platforms, tools, and services in the delivery of its solutions. Descriptions of third-party services on the Kritexa Labs website are based on information available at the time of writing and are provided for informational purposes only.

• Third-party services are subject to their own terms, pricing, feature sets, and availability, which may change independently of Kritexa Labs
• Kritexa Labs does not control third-party service providers and is not responsible for changes to third-party platforms that affect the functionality, availability, or pricing of services that incorporate or depend on those platforms
• Where a specific third-party service is fundamental to a delivered solution, this should be addressed in the applicable Service Agreement

14. Service Availability

The Kritexa Labs website is provided on an "as is" and "as available" basis. Kritexa Labs does not guarantee that the website will always be available, accessible, or free from interruption. The website may be temporarily unavailable due to:

• Scheduled or emergency maintenance
• Infrastructure failures, hosting outages, or network issues
• Cybersecurity incidents or protective measures
• Events beyond Kritexa Labs' reasonable control

Kritexa Labs reserves the right to modify, suspend, or discontinue any aspect of the website or its content at any time without notice. Kritexa Labs accepts no liability for any loss or inconvenience arising from unavailability of the website.

15. Technical Errors

The Kritexa Labs website may contain typographical errors, technical errors, formatting issues, or other inaccuracies. Kritexa Labs makes reasonable efforts to identify and correct such errors but does not guarantee that the website is entirely free from errors at any given time.

Where information on the website contains a material inaccuracy, you should contact Kritexa Labs before relying on or acting on that information. Kritexa Labs will correct material errors as promptly as reasonably practicable after they are brought to our attention.

16. Cybersecurity Risks

Internet communication carries inherent cybersecurity risks. While Kritexa Labs implements reasonable security measures to protect the website and its visitors, we cannot guarantee that the website will be entirely free from security vulnerabilities, or that information transmitted over the internet to or from the website will be completely secure in all circumstances.

• You access and use the Kritexa Labs website at your own risk from a cybersecurity perspective
• Kritexa Labs recommends that you use up-to-date browsers, keep your device's operating system and security software current, and exercise caution when submitting personal information online
• Kritexa Labs is not responsible for the security of your device, network connection, or any vulnerabilities in your browser or operating system that may affect the security of your use of the website

17. No Professional Advice

Nothing on the Kritexa Labs website constitutes professional advice in any regulated or specialised domain. In particular:

• Legal advice: Descriptions of legal obligations, compliance requirements, or regulatory frameworks on the website are for general informational purposes and do not constitute legal advice. Kritexa Labs is not a law firm. You should consult a qualified legal professional regarding any legal or compliance matter specific to your circumstances.
• Financial and investment advice: Information about business performance, technology investment, or digital marketing ROI on the website does not constitute financial, investment, or accounting advice. You should consult a qualified financial professional regarding financial and investment decisions.
• Tax advice: Any references to tax, GST, or related matters are for general context and do not constitute tax advice. You should consult a qualified tax professional regarding your specific tax obligations.
• Technical specifications: General descriptions of technology, software, or systems on the website should not be treated as formal technical specifications. Specific technical requirements should be determined through a formal scoping and engagement process with Kritexa Labs.

Kritexa Labs strongly encourages users to seek appropriate professional advice before making decisions based on information found on this website.

18. User Reliance

To the fullest extent permitted by applicable Indian law, Kritexa Labs disclaims all liability for any loss, damage, cost, expense, or claim arising directly or indirectly from:

• Your reliance on information, content, or materials published on the Kritexa Labs website
• Inaccuracies, omissions, or errors in website content
• Decisions or actions taken on the basis of website content without seeking independent professional advice
• The unavailability, interruption, or malfunction of the website
• Use of or reliance on third-party content or external links referenced on the website

This disclaimer does not limit or exclude Kritexa Labs' liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation, or any liability that cannot be excluded or limited under applicable Indian law.

19. Forward-Looking Statements

The Kritexa Labs website may contain forward-looking statements about Kritexa Labs' planned services, capabilities, product roadmaps, or intended developments. These statements reflect Kritexa Labs' current intentions and expectations at the time of writing, but they involve inherent uncertainties.

• Forward-looking statements about planned or upcoming features, products, or capabilities are not commitments and may not be realised as described, or may be delayed, modified, or discontinued
• Technology development, business plans, and service roadmaps are subject to change based on technical, commercial, and strategic considerations
• You should not make business decisions based on planned or anticipated features that have not been confirmed in a formal Service Agreement with Kritexa Labs

20. Intellectual Property Notice

All content published on the Kritexa Labs website — including text, images, graphics, logos, brand elements, design, layout, source code, and other materials — is the intellectual property of Kritexa Labs or its licensors, unless otherwise stated.

The content is protected by copyright and other applicable intellectual property laws. You may not:

• Copy, reproduce, distribute, republish, or transmit any content from the website without Kritexa Labs' prior written consent, except as permitted by applicable law
• Modify, adapt, or create derivative works based on website content without authorisation
• Use Kritexa Labs' name, logo, brand elements, or trade marks without Kritexa Labs' prior written consent

Limited reproduction of factual, non-commercial website content is permitted for personal, non-commercial informational use, provided that Kritexa Labs is credited as the source. Any commercial use or redistribution requires Kritexa Labs' prior written permission.

21. Changes to Website Content

Kritexa Labs reserves the right to modify, update, remove, or discontinue any content on the website at any time without prior notice. Content may be updated to reflect:

• Changes to our services, capabilities, or pricing
• Changes in applicable law, regulations, or industry standards
• Corrections to errors or inaccuracies
• Business, strategic, or operational changes at Kritexa Labs
• Improvements to the quality or relevance of information provided

The absence of a "last updated" notice on a particular page does not imply that its content is current. You should assume that website content may have changed since you last visited and should verify any time-sensitive information with Kritexa Labs directly.

22. Limitation of Responsibility

The Kritexa Labs website is provided on an "as is" basis for informational and marketing purposes. To the maximum extent permitted by applicable Indian law, Kritexa Labs, its officers, employees, contractors, and agents:

• Expressly disclaim all liability for any loss or damage (including but not limited to loss of profits, loss of data, business interruption, or damage to systems) arising from or in connection with your use of, or reliance on, the website or any linked external resource
• Do not warrant or represent that the website is suitable for any particular purpose
• Do not warrant the accuracy, completeness, currency, or fitness for purpose of any information on the website

This limitation of responsibility applies regardless of the form of action and whether arising in contract, tort (including negligence), statute, or otherwise.

Nothing in this Disclaimer limits Kritexa Labs' liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot lawfully be excluded under applicable Indian law.

23. Updates to This Disclaimer

Kritexa Labs may update this Disclaimer from time to time to reflect changes in the nature or scope of information published on the website, changes in applicable law, or improvements to the clarity and accuracy of the Disclaimer. The "Last Updated" date at the top of this page will be revised when material changes are made.

Your continued use of the Kritexa Labs website after an update to this Disclaimer constitutes your acceptance of the updated terms.

24. Contact

If you have questions or concerns about this Disclaimer or about the accuracy of information on the Kritexa Labs website, please contact us:

Please use the subject line "Website Disclaimer Query" in your email. For contractual enquiries relating to Kritexa Labs' services, please refer to our Terms of Service. For privacy queries, please refer to our Privacy Policy.